IQU ODM
White-label and carrier-branded sourcing for the region's leading operators.
- Feature phones & smartphones
- MBB, CPE & tablets
- Wearables & accessories
- Carrier partnerships across Oceania
Australian smart device company · Sydney
Uniquely Australian, Uniquely for you.
IQU Group brings smart devices and services to the Oceania mass market — partnering with high-quality, innovative companies to enrich our customers' lives and help them live fulfilled, connected lives.
Headquartered in Sydney and 100% Australian owned, we operate across three divisions — IQU ODM for carrier sourcing, IQU Mobility for our own branded devices, and IQU Distribution for world-class specialist partners. Every product we sell is stocked in Australia, compliant with Australian standards and backed by local warranty and support.
Our leadership team built the Alcatel mobile business across Oceania to more than one million units a year and a No.3 market position — experience we now bring to building Australia's own trusted smart device brand.
01 — About IQU Group
A smart device company built for the everyday Australian
IQU Group serves the Oceania market with high-quality, exceptional-value technology — our own brand of smartphones, feature phones, tablets and smart devices through IQU Mobility, alongside partnerships with market leaders in smart heating, smart homes, wearables, trackers, IoT and unique niche smart devices through IQU Distribution.
Australian owned and managed, with all profits staying in Australia. Operating with honesty and transparency, IQU aims to become a trusted household name.
Aspirational by design
Top-tier security
Latest tech
Affordable pricing
02 — Group structure
One group. Three engines.
IQU Group Pty Ltd operates across three complementary divisions covering the full journey from device sourcing to consumers' hands.
IQU Mobility
IQU and Logic Mobility branded devices — the latest tech at prices that make sense.
- IQU & Logic branded portfolios
- Marketing licence with TM Cell
- Smartphones, tablets & wearables
- Designed for the mass market
IQU Distribution
Specialist products from world-class partners, distributed across the region.
- Smart home & smart heating
- Audio & smartwear
- Batteries & appliances
- Unique niche smart devices
03 — Why IQU Group
Why Australia's leading retailers choose IQU
Six powerful reasons forward-thinking retailers partner with IQU.
01Security
Security
by Design
Factory-level security integrated into every device, providing complete control and trusted protection.
02Leading
Leading
Technology
The latest smartphone and consumer technology delivered through globally recognised partners.
03Australian
Australian
Company
Proudly Australian owned, with local support, local expertise and long-term commitment.
04Exceptional
Exceptional
Value
Premium technology without premium pricing. Honest prices that deliver more for less.
05Contemporary
Contemporary
Design
Products designed to look as impressive as they perform. Modern, sophisticated and built to last.
Innovation
That Inspires
Technology that enriches everyday life and connects people to what matters most.
04 — Experience
Markets we serve today
Deep, established channel relationships across Oceania — carriers, distributors, retailers and online.
Australia
Home ground
- Strong channel presence
- Built Alcatel to a strong No.3 share by volume
- Market leader in Pre-Paid
- Strategy to grow open market via distribution & online
New Zealand
Across the Tasman
- Strong channel presence
- Service all carriers, distributors & retailers
- Direct operator relationships
- Open-market growth through distribution
Pacific Islands
Island reach
- Strong regional presence
- Existing channel setup
- Direct operator relationships
- Highly experienced in conducting business
05 — Full-service functions
End-to-end capability
From first quotation to after-sales care, IQU Group runs the complete device lifecycle in-house.
Carriers
- Account & trading agreements
- Portfolio, roadmaps & lifecycle planning
- RFI & tender management
- Launch planning, CPFR & group purchasing
Sub-distributors
- Distributor appointment & management
- Trading agreements
- Supply chain & logistics
- Sales & product training
Retailers
- National account management
- Catalogues, promotions & launches
- Online & offline development
- Sales incentives & key retail periods
Channel management
- Direct engagement & sell-through strategy
- Niche & non-traditional channels
- Full channel support
- Assets management
Digital
- Website design, build & management
- Social media across ANZ + Pacific Islands
- Content production & campaigns
- Community management
Public relations
- PR & media coordination, press releases
- Market monitoring
- Marcomms adaptation
- Access to key technical journalists
Promotion material
- Campaign creative development
- Training & incentive tools
- Launch event creative
- Promoter tools management
Exhibitions & events
- Key global events — IFA, MWC & CES
- Booths, banners & event prep
- Carrier exhibitions
Sales admin
- Pre-sales admin & forecasting
- Demand planning & CPFR
- Sales support & vendor liaison
Finance
- Invoice management & receivables
- Financial reporting & P&L
- Credit notes & local compliance
Supply chain
- Delivery pre-alerts & documentation
- Import clearance
- Freight forwarder management
- Local warehouse shipping
Operations
- Lifecycle management & sell-out reporting
- Contract management
- Factory / vendor liaison
- End-to-end process link
Validation & testing
- Software pre-validation & lab testing
- Field testing on real networks — IMS, RCS
- Access to carrier labs region-wide
Compliance
- Regulatory assessment before kick-off
- Homologation management
- Maintenance releases & Android security patches
Customer care
- Hotline front-line technical support
- Complaint handling & resolution
- Australian Consumer Law compliance
Service management
- ELF & DOA management
- Swap & spare parts, quality control
- Service repair network & returns with credit management
06 — Our product categories
Technology for every lifestyle
A comprehensive range of innovative technology products, sourced from leading global partners and designed for modern life.
View all products ➞Mobile Phones
Smartphones
Feature Phones
Android Tablets
Performance
and Portability
Wearables
Smarter Tech
On Your Wrist
IoT
Connected Devices
Smarter Living
Audio
Sound That
Moves You
Smart Appliances
HeatsBox GO
Heat. Eat. Anywhere.
Storage
Reliable. Fast.
Secure.
Power & Accessories
Power On.
Anywhere.
Shop now at iqu2u.com
Official IQU online store · secure checkout · free shipping Australia-wide
07 — Track record
Proven at scale
Our team's sister company, Synefon Australasia, launched and built the Alcatel mobile business across Oceania as exclusive manufacturer's representative for TCT Mobile — spanning Australia, New Zealand and the Pacific Islands, and progressing into Southeast Asia.
2008
Alcatel business launched
Exclusive manufacturer's representative for TCT Mobile across the Oceania markets.
Within 7 years
1M+ annual units, No.3 position
Annual sales in excess of one million units; No.3 position in Australia & New Zealand (according to IDC).
Today
IQU Group
The same experienced team, now building Australia's own trusted smart device brand.
1M+
Units sold annually at peak across the Alcatel Oceania business.
No.3
Market share by volume achieved in Australia & New Zealand.
9+
Markets served — from ANZ & the Pacific to Singapore, Malaysia, Philippines, Vietnam & Indonesia.
28
Years of executive telco, sales & engineering leadership on the founding team.
08 — Winning team
Experienced & respected
Sam Skontos
CEO & Managing Director
Bachelor of Engineering (Electrical), UNSW. A 28-year sales, marketing and executive career spanning Texas Instruments, Mitsubishi Electric, Panasonic, SingTel, Optus and Vodafone — and the launch of Virgin Mobile in Australia in 2000. Over 20 years of telco experience across carrier sales, channel and retail management.
Arnaud Abad
CTO & Director
Telecommunications engineer and Head of Projects with a Master's in International Business. 15+ years across engineering, sales and marketing — from Ernst & Young to Safran Group and Alcatel, re-launching the brand in Oceania and managing over a hundred projects a year.
Closing statement
IQU Group is your ideal partner.
We have the right attitude, commitment, dedication and expertise — and above all, the determination to serve and exceed all your needs in the Oceania region. Please give us a try.
Get in touchHead office
IQU Group Pty Limited
Level 15, 5 Martin Place
Sydney NSW 2000, Australia
Level 15, 5 Martin Place
Sydney NSW 2000, Australia